Founded in 1986, we are one of London’s original social enterprises, and a leading voice for senior entrepreneurship in Southwestern Ontario.


To be an integral part of a vibrant, age-friendly community, where older adults are recognized for their entrepreneurial skills.


To empower the older adult in their entrepreneurial journey, while delivering key services which allow seniors to age in place.

Guiding Principles

  • older adults are capable entrepreneurs worthy of respect and recognition
  • older adults contribute knowledge and experience to our economy, and deserve the right to work irrespective of their age
  • individual quality of life can be sustained by assisting seniors to age in place


  • Honesty
  • Transparency
  • Dignity
  • Respect
  • Cooperation
  • Professionalism
  • Superior Customer Satisfaction